There’s an old saying in marketing and business: “You can’t manage what you can’t measure”. The best way to manage your teaching studio and make sure you’re on the path to profitability is to keep track of a few important metrics, including how much a single student is really worth to your business. That […]
STG 137: Marketing For Students – Should You Push or Pull?
There are two basic approaches to marketing for new guitar students: you can go after them (using push marketing tactics) or you can try to get them to come to you (using pull marketing tactics). The big difference is who is making the initial contact…you or the potential student…and that makes a huge difference […]
STG 131: Disqualifying the Students You Don’t Want to Teach
Should you be trying to work with every potential guitar student who knocks on your door? Is being a successful teacher really about working with anyone and everyone, whether they’re a good fit for your studio or not, just to get more money coming in? Of course, the answer to both of these questions […]