fbpx

STG 111 : Why Prospects Don’t Become Guitar Students (And What To Do About It)

 

word of mouth referrals

Have you ever had potential students get really close to signing up for guitar lessons, and then have them back out? There’s a business concept called “friction” that can make it harder for people to choose to do business with you, and if you don’t understand what’s going on, it can be baffling as to why so many of your prospects don’t get converted into actual paying students. Fixing this problem isn’t as hard as you might think! It starts with being aware of the problem in the first place.

In this episode I’ll explain what “friction” is and why it may be costing you new students. I’ll also tell you about 5 different areas of your teaching business that may contain friction points, and I’ll give you some detailed information on how to identify and eliminate them so that you make it easier for new students to come into your studio. If you can put yourself in the shoes of a prospective student and fix any “barriers to entry” they might face when they try to do business with you, you can streamline things and make it as easy as possible for them to sign up for lessons with you.

This PREMIUM episode of the Start Teaching Guitar Podcast is available exclusively for STG All-Access members!

 

To give your teaching business a huge advantage and get TONS of cool benefits INCLUDING the full-length, commercial-free version of this episode, click here to purchase a LIFETIME MEMBERSHIP to STG All-Access today!

STG All-Access members get access to the following VALUABLE RESOURCES:

  • Full-length episodes of the STG Podcast with no advertising or commercials, including a mind map outline containing my PRIVATE NOTES used to record the episodes

  • Access to PREMIUM EPISODES that nobody else gets to listen to with more in-depth “how-to” information

  • Q&A call recordings where you can get ANSWERS to your QUESTIONS about teaching guitar

  • Access to the STG Podcast Archive, and the FIRST 25 EPISODES that are no longer available to the general public

  • Access to the STG Community Forums, where you can interact with other guitar teachers from around the world

  • Much more!

Give yourself a shot of ENCOURAGEMENT and MOTIVATION and the RESOURCES you need to help you build your guitar teaching business! Click this button to purchase your own STGAA LIFETIME MEMBERSHIP:

“Get

STG 111 : Why Prospects Don’t Become Guitar Students (And What To Do About It) was last modified: December 26th, 2014 by Donnie Schexnayder

Tags: