Have you ever had potential students get really close to signing up for guitar lessons, and then have them back out? There’s a business concept called “friction” that can make it harder for people to choose to do business with you, and if you don’t understand what’s going on, it can be baffling as to why so many of your prospects don’t get converted into actual paying students. Fixing this problem isn’t as hard as you might think! It starts with being aware of the problem in the first place.
In this episode I’ll explain what “friction” is and why it may be costing you new students. I’ll also tell you about 5 different areas of your teaching business that may contain friction points, and I’ll give you some detailed information on how to identify and eliminate them so that you make it easier for new students to come into your studio. If you can put yourself in the shoes of a prospective student and fix any “barriers to entry” they might face when they try to do business with you, you can streamline things and make it as easy as possible for them to sign up for lessons with you.
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