STG 074 : Understanding Your Students Better – Part 1 (Demographics)


word of mouth referrals

The first step towards attracting more new guitar students and growing your teaching studio is understanding your target market better. If you don’t know WHO you want to reach and HOW to get their attention, it’s impossible to put together an effective strategy that will help you reach your goals. Without this vital information you’re just shooting in the dark.

This episode is the first of a two-part series on how to understand your guitar students better. In this episode I’ll cover DEMOGRAPHICS and how learning some basic information about your target market can help you be a LOT more successful as a guitar teacher. I’ll give you some good sources for demographic information and I’ll wrap up the episode with some tips on how to USE that information to be more successful in your own teaching business.

This PREMIUM episode of the Start Teaching Guitar Podcast is available exclusively for STG All-Access members!


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STG 074 : Understanding Your Students Better – Part 1 (Demographics) was last modified: December 26th, 2014 by Donnie Schexnayder