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STG 075 : Understanding Your Students Better – Part 2 (Psychographics)

 

word of mouth referrals

The first step towards attracting more new guitar students and growing your teaching studio is understanding your target market better. If you don’t know WHO you want to reach and HOW to get their attention, it’s impossible to put together an effective strategy that will help you reach your goals. Without this vital information you’re just shooting in the dark.

This episode is the second of a two-part series on how to understand your guitar students better. In this episode I’ll cover PSYCHOGRAPHICS and understanding WHY your students are motivated to take guitar lessons in the first place. If you can really get to know your target market, you can offer programs that appeal to them directly and speak to them in a language they understand and can connect with. This is the real secret to being successful with your guitar teaching business!

This PREMIUM episode of the Start Teaching Guitar Podcast is available exclusively for STG All-Access members!

 

To give your teaching business a huge advantage and get TONS of cool benefits INCLUDING the full-length, commercial-free version of this episode, click here to purchase a LIFETIME MEMBERSHIP to STG All-Access today!

STG All-Access members get access to the following VALUABLE RESOURCES:

  • Full-length episodes of the STG Podcast with no advertising or commercials, including a mind map outline containing my PRIVATE NOTES used to record the episodes

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STG 075 : Understanding Your Students Better – Part 2 (Psychographics) was last modified: December 26th, 2014 by Donnie Schexnayder

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