When I was a kid we had a different shop to visit for everything we needed: we bought our groceries at one store, our clothing at another store, our light bulbs the local hardware store and our vehicle tires at the local tire store. Then I remember when Wal-Mart opened a store in our little town and you could buy everything you needed under one roof. Eventually most of those other shops ended up closing their doors simply because they couldn’t compete with the prices…and convenience…of Wal-Mart. It’s not a perfect analogy, but if you can make your teaching studio as easy and convenient as Wal-Mart, you can boost your student retention, beat your competitors and make more money, too.
In this episode, I’ll tell you how to turn your teaching studio into a “one stop shop” for your guitar students so that they have no reason to go any place else. I’ll give you several ideas of “additional services” you can offer your students that they might usually have to go elsewhere for, along with some ideas about how to bring them in-house and deliver them with excellence. If you’re already fairly well established with teaching private lessons, this can be a great way to grow your studio to a whole new level.
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