Tag Archives: Ideal Student
The Start Teaching Guitar Podcast

STG 132: Busting Some Common Myths About Teaching Guitar – Part 1

Posted on August 28, 2014 by in Business

 

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  https://media.blubrry.com/startteachingguitar/content.blubrry.com/startteachingguitar/STG132.mp3Podcast: Play in new window | Download | EmbedSubscribe: Apple Podcasts | RSS There are lots of common myths about teaching guitar lessons floating around out there. They sound logical, so most people who’ve never experienced anything different just accept them at face value and operate their teaching studios accordingly. The problem is that […]

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The Start Teaching Guitar Podcast

STG 131: Disqualifying the Students You Don’t Want to Teach

Posted on August 21, 2014 by in Marketing

 

  Should you be trying to work with every potential guitar student who knocks on your door? Is being a successful teacher really about working with anyone and everyone, whether they’re a good fit for your studio or not, just to get more money coming in? Of course, the answer to both of these questions […]

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The Start Teaching Guitar Podcast

STG 123: Generational Marketing For Guitar Teachers, Part 3 – Baby Boomers

Posted on June 26, 2014 by in Business

 

  Marketing and student retention get a whole lot easier when you really know and understand the people you’re trying to teach. There are three main categories of potential students out there that fall into three basic generations: Millennials, Generation X and Baby Boomers. Chances are you have some of each in your teaching studio […]

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The Start Teaching Guitar Podcast

STG 122: Generational Marketing For Guitar Teachers, Part 2 – Generation X

Posted on June 19, 2014 by in Business

 

  Marketing and student retention get a whole lot easier when you really know and understand the people you’re trying to teach. There are three main categories of potential students out there that fall into three basic generations: Millennials, Generation X and Baby Boomers. Chances are you have some of each in your teaching studio […]

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The Start Teaching Guitar Podcast

STG 121: Generational Marketing For Guitar Teachers, Part 1 – Millennials

Posted on June 12, 2014 by in Business

 

  Marketing and student retention get a whole lot easier when you really know and understand the people you’re trying to teach. There are three main categories of potential students out there that fall into three basic generations: Millennials, Generation X and Baby Boomers. Chances are you have some of each in your teaching studio […]

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The Start Teaching Guitar Podcast

STG 118: Teaching Guitar In A Commodity Market

Posted on May 22, 2014 by in Being A Business Owner, Podcasts

 

  The hardest way to teach guitar lessons is when you teach in a commodity market. If your lessons are basically no different than the lessons offered by every other teacher in town, there’s really no reason for potential students to choose you over anyone else except one: price. Unless you understand how to keep […]

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The Start Teaching Guitar Podcast

STG 115: Why Guitar Teachers Who Specialize Make More Money

Posted on May 1, 2014 by in Finding New Students, Podcasts

 

  Just like with doctors in the medical profession, you can choose to generalize or specialize as a guitar teacher. That choice can make the difference between a thriving business with almost no competition and struggling to attract enough students to make a good living with your teaching studio. There are a few situations where […]

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The Start Teaching Guitar Podcast

STG 086 : How To Fire Your Worst Guitar Students

Posted on October 3, 2013 by in Being A Business Owner, Podcasts

 

  Sometimes one of the best ways to grow your teaching studio is to pull out the pruning shears and weed out the “bottom 10%” of your students…the ones who cause the most trouble, who don’t respect your studio policies and who seem to not be a good fit. It can feel scary sometimes to […]

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The Start Teaching Guitar Podcast

STG 082 : Branding, Music Lessons and Mind Control

Posted on September 5, 2013 by in Finding New Students, Podcasts

 

  What do people associate with your teaching studio when they come into contact with it? Do you stand out in their minds and create a connection with them? Do they know exactly what you stand for and why they should choose you for guitar lessons? Strong branding is what helps cut through the “white […]

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The Start Teaching Guitar Podcast

STG 075 : Understanding Your Students Better – Part 2 (Psychographics)

Posted on July 18, 2013 by in Finding New Students, Podcasts

 

  The first step towards attracting more new guitar students and growing your teaching studio is understanding your target market better. If you don’t know WHO you want to reach and HOW to get their attention, it’s impossible to put together an effective strategy that will help you reach your goals. Without this vital information […]

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