There’s an old saying in marketing and business: “You can’t manage what you can’t measure”. The best way to manage your teaching studio and make sure you’re on the path to profitability is to keep track of a few important metrics, including how much a single student is really worth to your business. That […]
STG 137: Marketing For Students – Should You Push or Pull?
There are two basic approaches to marketing for new guitar students: you can go after them (using push marketing tactics) or you can try to get them to come to you (using pull marketing tactics). The big difference is who is making the initial contact…you or the potential student…and that makes a huge difference […]
STG 130: How to Make A Big Splash With A Small Studio
Do you ever feel insignificant in your guitar teaching studio, like nobody else in your community really knows you exist? You probably have some larger businesses in your city that get tons of media exposure, newspaper write-ups and interviews, but did you know that with a good plan, some hard work and a little […]
STG 085 : Growing Your Teaching Studio Through Special Promotions & Sales
There are two ways you can use marketing & advertising to bring in new guitar students: “slow and steady over time” and “in chunks”. Most of your marketing efforts will be focused on keeping a slow and steady stream of prospects and referrals coming in, but once in a while it can be very […]
STG 070 : 3 Simple Sales Techniques To Improve Your Teaching Profits
Wouldn’t it be cool to improve the profitability of your teaching studio and make more money without having to attract a single new student or do any additional advertising? Using these 3 simple, easy-to-implement sales techniques you can earn more income from the students you ALREADY TEACH by providing extra services that can add […]
STG 066 : How To Increase Your Word of Mouth Referrals
Word of mouth referrals are the easiest, most effective and most productive way to attract new guitar students, and they usually bring in the highest quality students, too. If you haven’t started mobilizing your existing students and using them to do your advertising and recruiting for you through word-of-mouth referrals, you’re not making as […]
STG 047 : How To Attract The RIGHT Guitar Students
When it comes to attracting new guitar students, QUALITY is more important than QUANTITY. It’s pretty easy to get a bunch of new students through advertising, but many times the students you GET are not the students you WANT. In this episode, I’ll explain why you need to focus on teaching the RIGHT students, and […]
STG 046: 7 Ways You Can Succeed as a Guitar Teacher In the New Year
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https://media.blubrry.com/startteachingguitar/content.blubrry.com/startteachingguitar/STG046.mp3Podcast: Play in new window | Download | EmbedSubscribe: Apple Podcasts | RSSThe new year is already here, and it’s the PERFECT time to re-evaluate your teaching business and focus on a few areas that can bring you some strategic growth. In this episode I’ll give you 7 specific areas you can focus on to […]
STG 035 : How To Improve Your Customer Service Skills
In this episode we’re going to be talking about CUSTOMER SERVICE…not just how to provide a good service to your customers (your students), but how to completely EXCEED their expectations and give them an experience they will never forget! I’ll explain all the benefits that good customer service can bring to your guitar teaching business, […]
STG 031 : How Competition Can HELP Your Teaching Business
In this episode of the STG podcast, I’ll be talking about how COMPETITION can actually HELP your teaching business. Most people have the WRONG IDEA about competition! They think every other guitar teacher in town is a THREAT, and that the only way to succeed is to DOMINATE everybody else. This is based on LIMITED, […]
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