There are two basic approaches to marketing for new guitar students: you can go after them (using push marketing tactics) or you can try to get them to come to you (using pull marketing tactics). The big difference is who is making the initial contact…you or the potential student…and that makes a huge difference […]
STG 114: How To Succeed At Offline Marketing
Advertising and marketing can be a challenge for any small business. The good news is that there are really only three kinds of marketing you need to learn about: online marketing, referral marketing and offline marketing. While you’re waiting for your website and referral program to kick in (which can take some time), there […]
STG 085 : Growing Your Teaching Studio Through Special Promotions & Sales
There are two ways you can use marketing & advertising to bring in new guitar students: “slow and steady over time” and “in chunks”. Most of your marketing efforts will be focused on keeping a slow and steady stream of prospects and referrals coming in, but once in a while it can be very […]
STG 082 : Branding, Music Lessons and Mind Control
What do people associate with your teaching studio when they come into contact with it? Do you stand out in their minds and create a connection with them? Do they know exactly what you stand for and why they should choose you for guitar lessons? Strong branding is what helps cut through the “white […]
STG 079 : How To Stop Losing Students In The Summer
Many guitar teachers have trouble with losing students during the summer months, but that doesn’t have to be a problem for YOU. Re-thinking the way you offer your guitar lessons and educating your students and their parents about the value of summer lessons can actually help you be MORE PROFITABLE during this traditionally slow […]
Guest Article – How To Get Guitar Students
Building loyalty with a local music store could yield results for years to come and build your guitar teaching business the right way. Finding guitar students can be tricky, and although it is arguably easier today than ever before, finding the right type of students takes some careful thinking. When you start out running […]
STG 073 : How To Use Your Story To Attract New Students
What would you say if I told you that you’re probably OVERLOOKING the most powerful tool available to market your guitar teaching studio? How about if I said it was completely UNIQUE to you, guaranteed to make your prospects more ENGAGED with your business and absolutely FREE to use? It’s all completely true, and […]
STG 067 : Why Your Marketing Isn’t Working (And How To Fix It)
Sometimes it feels like you’re doing everything you’re supposed to do to market and advertise your guitar teaching business, but nothing seems to be working. You have a website, an email list, social media profiles, local search and all the rest, but where are all the new students those things are supposed to bring […]
STG 066 : How To Increase Your Word of Mouth Referrals
Word of mouth referrals are the easiest, most effective and most productive way to attract new guitar students, and they usually bring in the highest quality students, too. If you haven’t started mobilizing your existing students and using them to do your advertising and recruiting for you through word-of-mouth referrals, you’re not making as […]
STG 057 : How To Track Leads And Convert Them Into Guitar Students
Have you ever been so busy with teaching guitar lessons and keeping your business running that you forgot to call back someone who was interested in becoming your student? It’s a common problem once your teaching business starts to get some traction, but you don’t have to lose new students just because you can’t keep […]
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STG 138: Increasing The Lifetime Value of Each Student
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STG 137: Marketing For Students – Should You Push or Pull?
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STG 136: Beginning Guitar Teacher Questions Answered
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donp: We\'ll don\'t fool yourself! Take this from a Meta...
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Dean: Goals are important for achieving success as they ...
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Paris Asuan: Indeed Positive Thinking is the best option to be ...
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MyLittleEye: A late comment perhaps but another thumbs from a n...
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DonnieSchex: Thanks for the validation, Bronwyn! Good luck with...