Tag Archives: Psychographics
The Start Teaching Guitar Podcast

STG 113: How Emotions Influence New Student Acquisition

 

  It’s a very familiar story: a potential new student comes along through your website or some other form of advertising, they read all about the cool features of your studio and they seem to be getting close to signing up for guitar lessons…but then they decide against it. Maybe they even sign up with […]

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The Start Teaching Guitar Podcast

STG 075 : Understanding Your Students Better – Part 2 (Psychographics)

 

  The first step towards attracting more new guitar students and growing your teaching studio is understanding your target market better. If you don’t know WHO you want to reach and HOW to get their attention, it’s impossible to put together an effective strategy that will help you reach your goals. Without this vital information […]

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