Have you ever seen a business with a really bad name…or worse yet, a name that you never even bothered to remember at all? Your business name really can make or break your teaching studio, and if you design a great name, it can become one of your biggest marketing advantages. In this episode, […]
STG 099 : 5 Marketing Mistakes That Drive Students Away
A lot of guitar teachers work really hard on marketing themselves to attract new students, but they don’t see the results they hoped for. The phone doesn’t ring and their email inboxes are empty, so they start to think that marketing is just a waste of time and their businesses never become as successful […]
Guitar Teacher Interview 023 – Jake Hahn
One of the driving principles behind Start Teaching Guitar is that we can all learn from each other. This “Guitar Teacher Interview” series is a chance for us to hear from other guitar teachers around the world and hopefully get some ideas for our own teaching businesses. This interview is with Jake Hahn, a guitar […]
STG 085 : Growing Your Teaching Studio Through Special Promotions & Sales
There are two ways you can use marketing & advertising to bring in new guitar students: “slow and steady over time” and “in chunks”. Most of your marketing efforts will be focused on keeping a slow and steady stream of prospects and referrals coming in, but once in a while it can be very […]
STG 082 : Branding, Music Lessons and Mind Control
What do people associate with your teaching studio when they come into contact with it? Do you stand out in their minds and create a connection with them? Do they know exactly what you stand for and why they should choose you for guitar lessons? Strong branding is what helps cut through the “white […]
STG 079 : How To Stop Losing Students In The Summer
Many guitar teachers have trouble with losing students during the summer months, but that doesn’t have to be a problem for YOU. Re-thinking the way you offer your guitar lessons and educating your students and their parents about the value of summer lessons can actually help you be MORE PROFITABLE during this traditionally slow […]
Guitar Teacher Interview 022 – Craig Bostick
One of the driving principles behind Start Teaching Guitar is that we can all learn from each other. This “Guitar Teacher Interview” series is a chance for us to hear from other guitar teachers around the world and hopefully get some ideas for our own teaching businesses. This interview is with Craig Bostick, a guitar teacher […]
Guest Article – How To Get Guitar Students
Building loyalty with a local music store could yield results for years to come and build your guitar teaching business the right way. Finding guitar students can be tricky, and although it is arguably easier today than ever before, finding the right type of students takes some careful thinking. When you start out running […]
STG 075 : Understanding Your Students Better – Part 2 (Psychographics)
The first step towards attracting more new guitar students and growing your teaching studio is understanding your target market better. If you don’t know WHO you want to reach and HOW to get their attention, it’s impossible to put together an effective strategy that will help you reach your goals. Without this vital information […]
STG 074 : Understanding Your Students Better – Part 1 (Demographics)
The first step towards attracting more new guitar students and growing your teaching studio is understanding your target market better. If you don’t know WHO you want to reach and HOW to get their attention, it’s impossible to put together an effective strategy that will help you reach your goals. Without this vital information […]
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donp: We\'ll don\'t fool yourself! Take this from a Meta...
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